BRINGING THE FUTURE FORWARD IN CONSUMER CENTRIC MARKETS
STRATEGY DEVELOPMENT
COMMERCIAL DUE DILIGENCE
CHANGE MANAGEMENT
ABOUT
Simone Allen is an experienced strategist with career foundation in management consulting in Consumer Products (PwC), and industry experience at Unilever where she held strategic & commercial roles.
She is the former Strategy and M&A Director of the Unilever Prestige Beauty Division, housing iconic brands such as Dermalogica, Paula’s Choice and Tatcha.
Since 2022, she has been freelancing for top-tier businesses including Coca-Cola, Oddbox and Unilever.
Simone is Brazilian-Czech with global perspective having lived in Sao Paulo, Prague, New York, Fontainebleau, Singapore and London. She holds a bachelor's degree from Cornell University, a MBA from INSEAD, a masters level diploma in financial strategy from Oxford University. She recently completed the “AI for Business” course at MIT.
FREELANCING PROJECTS
COCA COLA
SLURPZ (ALL NATURAL, LOW SUGAR SODA)
SLURPZ (ALL NATURAL, LOW SUGAR SODA)
M&A SCAN + BRAND PARTNERSHIP ASSESSMENT IN CONFIDENTIAL CATEGORY
SLURPZ (ALL NATURAL, LOW SUGAR SODA)
SLURPZ (ALL NATURAL, LOW SUGAR SODA)
SLURPZ (ALL NATURAL, LOW SUGAR SODA)
GTM ADVISORY TO FOUNDER: SUPPORTED HIGHLY SUCCESSFUL LAUNCH AT HARRODS
ODDBOX
SLURPZ (ALL NATURAL, LOW SUGAR SODA)
UNILEVER B&W
NEW CATEGORY IDENTIFICATION & SIZING TO ENTER RETAIL CHANNEL
UNILEVER B&W
UNILEVER B&W
HAIRCARE INNOVATION PLATFORM DEVELOPMENT UNDERPINNED BY BLOCKBUSTER INNOVATION
* through U-Work program
REN CLEAN SKINCARE
STRATEGIC ADVISORY TO LEADERSHIP TEAM; REVIEW OF KEY ELEMENTS SUCH AS CREATIVE, BRAND, GTM & BUDGET ALLOCATION AHEAD OF BRAND CLOSURE
UNILEVER HEALTH & WELLBEING
COMMERCIAL DUE-DILIGENCE MARKETING LEAD
* through U-Work program
UNILEVER PRESTIGE BEAUTY
UNILEVER PRESTIGE BEAUTY
UNILEVER PRESTIGE BEAUTY
GLOBAL MARKETING STRATEGY DEVELOPMENT WITH NEW GROUP CMO
* through U-Work program
OTHER RELEVANT EXPERIENCE
